The number one search engine in the world is GOOGLE.
People since time immemorial have been searching. Search and you will find is the mantra, isn't it?
Today a business, practice, charity etc all need to be found on the search engine. More and more content appears on the internet each second every single day. Just about everything we do starts with a search. The explosion of mobile devices and voice assistants show us that search is going to be the future.
If somebody searching for Petrol Bunks in near me, the role of search engines is to match this user search query to the pages that match the topic "Petrol Bunk". So a petrol pump owner can create relevant content that meets the need of a searcher at the right time.
SEO can drive traffic to your web page, which will then translate into sales volume for your business, organization or school.
Keywords - It is the Key.
We have to do a smart research how the customer or audience might be searching for you. You might be a singer song writer, your song name should have some keywords which might help your audience discover your song, listen and enjoy to them. In case, you are a Tamil Singer. Adding "Tamil Song" in your song title sounds like pretty obvious. It is why, all youtube videos airing Tamil Songs use this keyword and optimize their title.
Each day, millions of searches are made on Google Engine. And there is a site called as trends.google.com which list out the most searched key term every day and puts out lists like the top 10 searched terms.
Answer the Public is another forum which helps us understand what people are searching for.
Search Volume is a crucial parameter to promote a particular keyword up the ranking algorithm.
However there is a concept called as Long Tailed Keyword, which will help our content rank higher in the search results. Some keywords are high volume-high competitive, other are high volume-low competitive. Customers try to improve their search terms by focusing on what exactly they want, and in doing so they come up with long descriptive search terms. This is called as Long Tailed Keyword.
What is SERP ?
It is nothing but the Search Engine Result Page. There is SERP analysis aided by Keyword Exploration which are offered by sites like moz.com and trends.google.com. They provide ideas to chart out our SEO Strategy.
What are the attributes for a SEARCH TERM?
* Relevance
* Search Volume
* Competition
Being Specific is very important. Generic and Random terms need to be given less importance.
There is nothing new under the sun, most of the content which we might be posting will already be there on the internet. How we can get the most bang for the buck.
We can create a search term index which will help us evaluate how we stack up against the competition. Google Adwords also has a Keywords Ideas option which lets us know whether the term is highly competitive or not.
The organization might use the terms which are more relevant, specific for a particular product they are selling.
WHAT IS KEYWORD DISTRIBUTION?
A page cannot be optimized unless and until we know what are the keywords that need to be optimized for the page.
We can use an Excel sheet to create a directory of sorts
Let's see an example from Facebook, as it is the third most visited website as of June 2021.
Even when in Facebook there are billions of webpages,
https://www.facebook.com/Thinkarete/ is the most viewed web page within facebook.
ThinkARETE is a nonprofit organization made up of individuals who are committed to providing young aspiring adults aged 18 to 38 with tools and resources like Coaching, Scholarship and Ambassadors tto assist them in realizing their full potential. Be Your Greatest Self is the mantra they live by.
According to searchengineland.com, "Facebook says short posts have the most views. On Nov 11, 2021 Facebook published its third quarter's Transparency Report which has metrics like Most widely viewed content.
The top three posts that are most viewed in Q3 of 2021 were from ThinkArete. Each of them hover about 94 million views.
| Characteristic | Number of monthly visits in billions |
|---|---|
| Google.com | 86.9 |
| YouTube.com | 22.8 |
| Facebook.com | 20 |
SEO Basics and Advanced Concepts
Let Google Index the page. Then in crawling, Data Structure and Robot SEO is needed.
Use Google Search Console to verify the DNS and establish the ownership of the domain name.
Common Terms we come across in SEO, Digital Marketing.
CPM - It simply means Cost Per Thousand or Cost per Mile. Say if I want to run a ad on this blog post, the webpage has thousands of viewers lets say. Then, CPM is the cost I will fix that vendor has to pay me for 1000 impressions of his ad on my webpage.
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